Why was bitcoin created by a bunch of fringe computer programmers and not the global banking giants? What makes a 40 year old women fight a grown polar bear with her bare hands? Why did America increase their productivity by 97% in less than 24 months in the 1940’s? Most of all what do all these events have in common and how can you use what binds them to increase your profits? All these questions answered in this four page white paper.